Customer Loyalty Program Liability, Current
Value of deferred revenue or cost to provide products or services, which is expected to be recognized in income or incurred within one year or the normal operating cycle, if longer, resulting from customer loyalty program. Excludes liability associated with frequent flier programs. Includes liability associated with customer loyalty programs for other businesses, for example, but is not limited to, hotels, supermarkets, credit card companies, automobile rental companies, and book sellers.
Compare To Other CompaniesAll Reported Customer Loyalty Program Liability, Current (USD)
| Value | Reported On | Form | FY | FP | Start Date | End Date | Fiscal Period |
|---|---|---|---|---|---|---|---|
| $3,800,000,000.00 | 2018-02-27 | 10-K | 2017 | FY | 2016-12-31 | CY2016Q4I | |
| $4,900,000,000.00 | 2018-02-27 | 10-K | 2017 | FY | 2017-12-31 | CY2017Q4I |
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